Project Site: http://upyourgame.space/
Gamification is the application of game-design elements and game principles in non-game contexts. The global gamification market was valued at $2.2 bn in 2017, and is forecast to surge to $22.9 bn by 2022, at a CAGR of 44%*, supported by rapid recent growth of mobile devices and by increasing recognition of gamification as a means to influence productivity and engagement. Research is leading to continuing improvements in the effectiveness of gamification technology, not only in the marketing sphere, but also in HR, training, crowdsourcing, and more.
Up Your Game is a B-to-B ecosystem that integrates gamification, social networking, and data intelligence to serve internal and external clients to enhance a range of business functions and facilitate cooperation between companies. The ecosystem is a set of tools designed to meet common business tasks in marketing, business development, HR and training using a "phygital" (physical + digital) approach that engages customers. A digital map of the real world promotes interaction between brands and consumers, allowing players to play the games or quests associated with businesses found on the map. Companies are free to choose from multitude of easy-to-launch, pre-designed customizable game templates or even ready-to-use games. Using an Up Your Game constructor, those games could be easily and quickly tailored to clients’ specific needs, such as data acquisition, building brand loyalty, or sourcing job candidates.
➔ Ecosystem of corporations and their customers (players)
➔ Easy and fast customization for specific client needs using Up Your Game Constructor
➔ Small fee paid by business clients per customer game session ➔ First in class with no direct competition
➔ Global marketplaceB-to-B PLATFORM
UP YOUR GAME REDUCES EXPENSES ON LEADS
HILE ACHIEVING MORE MEANINGFUL RESULTS
Games achieve deep advertising results, as customers are playing voluntarily to achieve a goal or to be entertained, as opposed to having a typical advertisement imposed on them.
REDUCING CLIENTS’ COSTS AND RISKS WITH GAMIFICATION
➔ Zero direct spending for development of games or quests
➔ Ready-made games that produce measurable results data, which can be
compared to results of other clients’ versions of the same game template
➔ Simultaneous combinations of game scenarios to increase effectiveness
➔ Gamified training exercises can improve retention
➔ Positive emotional links to clients’ brands through voluntary exposure
instead of imposed advertising
➔ Active players from the community can discover clients’ businesses in the
➔ The platform can begin in a small geography, and is easily scalable to the
global market, with no direct competition
➔ Over 100 easy-to-launch, pre-designed games created to mine marketing data,
build brand loyalty, or find candidates for HR
➔ From these template games (constructors), clients will have games tailored to
their specific needs
➔ Our know-how will help our clients to target personal data using our
ecosystem, while also respecting personal data privacy regulations (e.g. GDPR
➔ Cross-marketing within the platform allows companies in non-competing
sectors to share marketing data
➔ Our client companies will only pay for players who provide targeted data – not
for browsers who don’t finish a game
➔ Detection, monitoring and automatic analysis of users’ emotions will enhance
feedback to our clients
Our primary revenue sources include fees from services rendered to B-to-B customers and game developers. Client companies will only pay for players who provide targeted data (by playing the games) and not for simple browsing to the rich data that our platform will generate.
Initially, we seek to issue $2.5 M in equity and options to fund development and marketing. After a regional launch (depends on the location of the first customers) with achievement of key milestones (e.g. positive cash flow), a second round of funding may be sought for a global launch.
Sale to industry players,
Next round VCs and PE investors